Head of Market Intelligence

Robert CobainHead of Market Intelligence Having spent more than 15 years in analytical roles, working across financial services, e-commerce, telecoms, sport and even as a customer of Sports Marketing Surveys whilst at Acushnet, Rob is now leading the market intelligence and data visualisation team at Sporting Insights.     Rob has substantial experience in marketing,…

Senior Data Scientist

Joe PetersenSenior Data Scientist Joe joined Sporting Insights in summer 2022 as part of the acquisition of Culture of Insight and is looking to integrate COI’s insight’s and visualisation capabilities into Sporting Insights after working with the company as a supplier. Specifically, Joe creates dashboards that clients use to access their data, creating faster, deeper…

Research & Insights Executive

Di GilderResearch & Insights Executive Di has worked for Sporting Insights (formerly Sports Marketing Surveys) for 20 years. Her duties include supporting the Tourism Northern Ireland economic impact of golf monitor, where she is in charge of liaising with the clubs to collect and verify their rounds played information. She also works on the quarterly…

Market Inelligence Manager

Aneesa AliMarket Intelligence Manager Aneesa works as an Audit Manager, where her skills are fundamental to helping expand SMS’ European retail audit offering into running and outdoor sports. Aneesa will be responsible for the operation of new audits for the running and outdoor industry that are currently in the process of being launched.   After…

Sports Account Manager

John WhyteSports Account Manager John joined to work on the 2004 Olympic Games and has led our team on the European Tour since 2008. John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key skills include organisation,…

Market Intelligence Manager

Jerry SavarinoMarket Intelligence Manager Jerry joined Sporting Insights in April 2021 to support its sports industry leading retail audit provision. Specifically, Jerry’s main task will be to lead the Cycling Market Data Service that Sporting Insights operates on behalf of the Bicycle Association. The Cycling Market Data service currently tracks monthly sales information for over…

Senior Market Intelligence Manager

Nirmadevi SundarrajSenior Market Intelligence Manager Nirma joined Sporting Insights as a Senior Sports Data Manager in 2019. Over her career, Nirma has more than 8 years’ experience in software development and testing. As well as sport, she has applied her skills in the worlds of banking, finance and insurance. At Sporting Insights Nirma leads the…

Research & Insights Manager

Sarah GowardResearch & Insights Manager Sarah rejoined Sporting Insights in January 2022 as Research & Insights Manager. She works across the company’s portfolio of research as well as identifying new business opportunities within the world of golf.   Sarah will be familiar to Sporting Insights’ clients and partners from her previous 5 year stint at…

Consultant

Carolyn BarnesConsultant Carolyn joined Sporting Insights in 2019, having spent nearly 30 years in business, working both client and agency side. Starting out as a Personal Assistant in the House of Lords, Carolyn then moved into the marketing and advertising industry, where she worked her way through the ranks to become Head of Client Services.…

Special Adviser in Women's Sport

Sue AnstissSpecial Adviser in Women’s Sport Sue is one of the UK’s most respected and well-connected experts in women’s sport and joined Sporting Insights in a consultancy role in 2020. A trustee of the Women’s Sport Trust and Leisure Focus, in 2018 Sue was awarded an MBE for her services to grassroots and women’s sport.…