Research & Insights

The right approach.

The right people.

The right results.

That’s what you get by working with us and our expert sports marketing research services team, led by Erica Healy. You can rely on our expertise at every stage to make sure that your programme delivers exactly what you need to take decisions and achieve your goals.

We work with you to understand and define your challenges and write a clear set of objectives to deliver against. We then decide who you need to talk to confront those challenges and, using our strong industry relationships, organise the right research panel and right way of making contact with that group, whether it’s an online survey, a pop-up on a website or app, telephone, face to face or social media. Getting the right answers means asking the right questions, so we write every question that goes into one of our surveys with care and attention, always asking ourselves what that could reveal, what action it could inspire.

Sports marketing research services

Insight not data.

Stories not

When the fieldwork is complete, then we start our analysis. We check and clean the data, taking an overview of the key stories, before taking a deeper dive and exploring differences in behaviour between sub-groups of respondents. Finally, when our analysis is complete, we don’t just give you data, although you’re welcome to ask us for detailed tables and crosstabs. We provide insight, the story behind the numbers, ideas and recommendations founded on data, so that you know you’re acting in a way that gives your business the best chance of succeeding. Worried about not having enough time to engage with us closely during the process? That’s fine too. We engage as much or as little with our clients as they want. If it’s right for you, we can also provide access to interactive dashboard through our data visualisation team.
Sports marketing research team

Take the right step,
not just the next step

Case Studies

For examples of what clients have achieved after commissioning our insight, view our case studies

Research Store

As well as bespoke research, we also run regular research of our own design that is available for immediate download.