Analytics to inspire a more active world

We turn insights into tailored recommendations to grow your organisation.

Analytics to inspire a more active world

We turn our in-depth insights into tailored recommendations to grow your organisation.

Decisions from data

Our in-depth insights give sports and leisure organisations worldwide the confidence and clarity to take key decisions. Offering big agency thinking with a friendly, small agency feel, our skilled team work with you closely to help you define, understand, and achieve the success your organisation is striving for – whatever this looks like. From that starting point, we design tailored programmes, creatively analyse and visualise diverse data streams, and deliver well-reasoned, independent recommendations to grow your business or the industry.

Sports market research
Sports marketing surveys

We're proud to be on your team

We are deeply proud of our industry-leading sports Research & Insights and Market Intelligence Services. We’re proud because we believe from experience that being friendly and responsive and listening closely to our clients, whether they’re some of the biggest names in sport or local groups, gives them better answers. We’re proud because those clients use those answers to deliver better product & service design, routes to market, branding & marketing, and much more. Above all, we are proud because ultimately that means more people being more active more often.

Our core services

Sports market research

Research & Insights

Find the answers and ideas that your organisation needs to move forward. Our team work closely with you to build a programme that’s customised for your vision and needs. Alternatively, you can download our selection of off-the-shelf free and paid reports in the research store.

Sports marketing surveys

Market Intelligence

Monitor of what’s selling at what price and via what channels. Our expansive (>1 million products per month) market intelligence services are robust monthly programmes that provide competitive advantage  to brands and support industry advocacy, while keeping  sensitive data secure.

Data Visualisation

Get more granular data at your fingertips with our interactive dashboards. Our in-house builds make your data richer, help you combine datasets to interrogate trends, and display our recommendations and insights in a way that is easy and quick to access for your presentations and reports.

"Like going from navigation by compass to GPS"
Steve Garidis, Executive Director
The Bicycle Association

Take the right step,
not just the next step