When it comes to a deep understanding of actual consumer buying behaviour, live EPOS data anonymously streamed to a central point and curated by professional data handlers and market researchers is delivering stunning clarity and insight. It’s night and day – like going from navigation by compass, to using a GPS

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“Sporting Insights are approachable, insightful, and supportive; and always intent on ensuring that Babolat has research that makes a difference to our business and to our future success”