The Team

Edward Ferrari-Willis

Communications & Marketing Manager

Earliest sporting memory:
Tiger Woods winning his first Masters

Favourite sporting destination visited:
Le Crunch at Stade de France

Personal sporting ambition:
Ski the vallée blanche with my dad

Ed Ferrari-Willis
Marathons and an ultra-marathon completed
Lowest handicap
Not out. Highest cricket score.

Edward joined Sporting Insights as a graduate in 2013 following a four-month internship at the company the previous summer. He has established and project managed major projects for organisations including Wimbledon, Roland-Garros, Visit Wales, Tourism Northern Ireland, England Athletics and numerous major brands, as well as developing and then launching the cycling market data service. Now a freelance writer, editor and pitch coach, Edward manages Sporting Insights’ communications and branding worldwide.

Alongside writing press releases, newsletters, proposals, white papers and thought pieces, he is an experienced presenter and debater, having addressed audiences of over 1000 people, including Nobel Laureates and politicians.

An ardent all-round sportsman, Edward is a strong golfer, accomplished skier and has captained football, hockey, and cricket teams. He has completed four marathons and an ultra marathon on three continents. Outside sport, he can often be found reading, writing, and editing a wide range of fiction.

He is a lover of all things sport, who even wrote his dissertation on the role of tennis as a form of dissidence in the fourteenth and fifteenth centuries.

Case Studies

For examples of what clients have achieved after commissioning our insight, view our case studies

Research Store

As well as bespoke research, we also run regular research of our own design that is available for immediate download.