Fresh off the back of a record third quarter for golf rounds played across Great Britain, Sports Marketing Surveys (SMS) can reveal that October was another excellent month for the golf industry. Provisional findings from 80 of the c200 clubs in SMS’ full monitor of Rounds Played in England, Scotland and Wales indicate that overall,…
Sports research expert Sports Marketing Surveys (SMS) has become the newest member of the Asian Golf Industry Federation (AGIF). The AGIF represents all facets of the golf industry in Asia, aiming to support the development of a sustainable industry by sharing best practices from across the diverse continent. The not for profit’s goals include…
Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020. Overall, the average number of rounds played across the country was up 59% compared to 2019. The recent surge means that total rounds for the year to date (up to September) were up 7%…
[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Opinion” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1603375591679{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”5129″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top: -35px !important;}”][vc_column][vc_custom_heading…
Sports Marketing Surveys Director Richard Payne is excited to attend the inaugural IGTM Links event. The IGTM Links event will take place between 20-22nd October in the form of an online conference. It has been organised to help the industry to re-group and re-connect and plan for the future of the golf tourism market.…
As an adjective, synonyms for August include ‘distinguished’, ‘respected’ and ‘illustrious’ among others. Looking at the Rounds Played figures for last month, the description seems more than appropriate. New preliminary figures from the Sports Marketing Surveys Rounds Played Monitor indicate a third straight month of dramatic growth in the number of golf rounds being…
This article has been reproduced with the kind permission of its publisher, Global Golf Post, and its author, Lewine Mair. Liz Young, the golfer who organised a competitive event for sister members of the Ladies European Tour and ended up with the eight-strong Rose Ladies Series, was bemused. At 37, she had been included…
The final award of the Rose Series has now been determined. The prize, a £7,500 scholarship to support a player striving to get on to the LPGA Tour, is the concept and personal gift of Stephen Proctor, Chairman of Sports Marketing Surveys. The award panel, comprising Ken Schofield, former CEO of the European…
Preliminary figures for July suggest that the post lockdown boom in rounds played in Great Britain is continuing apace, with an average growth of over 40% compared to July 2019. The results follow the Q2 figures which showed June rising by 61% to help offset the damage caused by course closures during April and May.…
[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Reports & Insights” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1585929532362{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”4877″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top:…
