Golf course

Sporting Insights explores future of professional golf

2023 is a pivotal year for the future of professional golf. As well as LIV’s first full season and investment into the Asian Tour as part of the International Series, this year also sees innovations like the PGA Tour’s Elevated Events and new developments emerging from the strategic partnership between the DP World Tour and…

Signpost and sunset

2023 Trends

To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…

What’s in the bag of the year

Sporting Insights runs the official DP World Tour Equipment Census, collecting what’s in the bag information from every European Tour event. Click here to follow our Tour Team on twitter. As the year draws to a close, our DP World Tour Equipment Census team look back on some of the most unusual, retro, or downright…

Sarah Goward to present at IGTM 2022

Sporting Insights’ Sarah Goward will present at the International Golf Travel Market (IGTM) on Wednesday 19th October. Kicking off an exciting 12 months for golf in Italy, IGTM is taking place in Rome between 17th-20th November. Attendees at the conference include golf resorts and destinations, booking providers, tourism authorities, hotels, and press. The presentation, which…

Liz Young wins maiden LET title

SMS award winner Liz Young claimed her maiden Ladies European Tour (LET) title on Saturday. A total score of 12 under par gave the Englishwoman a one shot win at the VP Bank Swiss Ladies Open, played at Golfpark Holzhausern. The victory was richly deserved after a strong 2022 that has seen Young rack up…

Golf shoe reports spike interest in Asia

Golf shoe manufacturers selling into the Asian market are benefitting from a new series of reports released by SMS Asia. Sampling golfers in Australia, India, Japan, Malaysia, Singapore, South Korea, and Thailand, the reports, which are available immediately, cover key topics including: Shoes owned – number of pairs and brands Spending habits Point of purchase…

Q2 rounds played up 19% against pre-pandemic figures

The average number of rounds of golf played at courses across Great Britain was down 9% compared to Q2 2021. Despite this, the numbers continue to highlight growth above pre-pandemic levels. A strong Q1 means that even with the Q2 numbers, rounds played in Great Britain are up 24% compared to the first half of…

New Asia golf ball reports released

A new series of reports offers fresh insights on golf ball buying habits in the Asia-Pacific region. The preferred ball choice and buying patterns of golfers in Australia, India, Japan, Malaysia, Singapore, South Korea, and Thailand are laid bare in SMS Asia’s new reports, which are available for purchase – either on an individual country…