As living costs continue to rise around the world, golfers are likely to become more and more picky about what clubs, balls, and digital devices they buy and how often they replace them. Already, the appetite for golf equipment information is voracious, whether it’s data-led reviews, long-term testing, or minute detail on what equipment the…
How often do you think about the Roman Empire? It turns out, based on the recent social media trend, that an inordinate amount of men think about crossing the Rubicon. And with golf more popular than ever, it may well be that many more men, women and children than anticipated are thinking about this weekend’s…
Insights into golf tourism habits will take centre stage at this year’s International Golf Travel Market (IGTM). Richard Payne, Director of Sporting Insights will be attending and presenting highlights from new research at the 2023 show, which takes places place in Lisbon between 16th and 19th October. The agreement continues Sporting Insights’ long-standing partnership with…
Strong May and June playing figures prompted the average number of rounds played per course in Great Britain to rise by 4% in Q2 2023 compared to the same period in 2022. The half-year average is now 2% up year-on-year. After slight annual drops in three of the four regions measured in the report during…
The R&A today announced new global participation figures that show an additional ten million adult golfers are playing the sport worldwide since 2016. According to new research undertaken by the governing body and produced by Sporting Insights, there are now 39.6 million on-course golfers (9 and 18 hole) in R&A affiliated markets. The research figures…
On the day, technical difficulties meant that I gave an abbreviated version of what I had planned to say to the golf industry at the Stephen Proctor Industry Lunch. No doubt, some people were delighted that I kept it briefer than usual! For me and for my team, it was it always is a very…
The average number of rounds played per course in England, Wales and Scotland in Q1 2023 was down 2% on the first quarter in 2022 despite unsettled, wet weather. March, when rounds played are higher than in January and February as many golfers begin to exit hibernation and prepare for the season ahead, was the…
This interview is taken from Golf Business Quarterly, April 2023. It can also be read in its original format here. His company’s numbers inform and educate the golf industry and beyond. Sporting Insights’ managing director explains how his lifelong love of golf resulted in a dramatic change of career and why the greatest influence on…
Golf participation in Great Britain and Ireland returned to growth in 2022 and remains considerably above pre-Covid-19 pandemic levels, according to new figures. Research led by The R&A, together with England Golf, Golf Ireland, Scottish Golf and Wales Golf highlights how the sport continued to prosper thanks to participation initiatives and increased awareness of the…
A new report has been branded a “wake-up call” for employers and male colleagues after it identified that less than 1% of women working in the sports industry consider it a gender equal environment. The warning comes from the Women’s Sport Collective’s Sue Anstiss MBE’s foreword to The Voice of Women Working in Sport. The new report…
