June Rounds Played figures set to reaffirm post-lockdown golf boom

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SMS Chairman offers new scholarship to promote women’s golf

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Return to Golf – How Covid is Changing the UK Golfer Series

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How Covid-19 is changing the UK golfer

In the fortnight following the relaxation of restrictions around playing golf due to Covid-19, Sports Marketing Surveys undertook a survey among UK Core golfers to assess the impact that the virus and lockdown have had on attitudes towards the sport; changes in behaviour due to the pandemic and future plans regarding playing golf, purchasing equipment…

Golf rounds played boom after courses reopen

It is early days but it appears golf has split the fairway on the opening hole of its return from Coronavirus related course closures and regulations.   With courses in England reopening to 2-ball play from Wednesday 13th May and other countries in Great Britain following suit over the subsequent weeks, the competition for elusive…

Pre-Coronavirus figures show GB Golf Participation Rising

The business of golf has been hit hard by the international course closures caused by Covid-19. With no golf being played in Great Britain, there is understandable concern about what the future of the game looks like. How can golf courses navigate staffing restrictions to ensure that tees, fairways, greens and bunkers are pristine when…

SMS INC. GOLF TOURISM RESEARCH PROMPTS INTEREST AT IGTM.

For the seventh year, leading sports research consultancy SPORTS MARKETING SURVEYS INC. partnered with Reed Exhibitions to present new findings on the golf tourism landscape at the renowned International Golf Travel Market (IGTM). The results will be of interest to a wide cross-section of the golf industry, from courses and tourist boards jostling for position…