📊 The Outdoor Market Intelligence Service (OMIS) tracks sell-through across our panel of UK and DACH outdoor retailers, with data going back three years, to the start of 2023.  This month we focus on half year performance, the period covering January to June 2026 versus January to June 2025. 🔎 Key highlights for the half…
📊 OMIS tracks sell-through across our panel of UK and DACH outdoor retailers. 🔎 Key highlights from the last three months: February to May 2026 versus February to May 2025. 📉 UK panel sell-through value declined -2.7% (February to May 2026 vs same period in 2025), though Average Selling Price rose +5.9%. 🇩🇪 DACH saw…
Trial pricing options are available for interested parties to subscribe and get access to the  Outdoor Market Intelligence Service (OMIS). OMIS offers in-depth insight into the specialist and generalist outdoor retail market, with analysis available down to model level. Interested parties can access the strategy-shaping sell-through data from just €1,000 per month. Sign up for…
📊 OMIS tracks sell-through across our panel of UK and DACH outdoor retailers, revealing a challenging but nuanced Q1 2026.   🔎 Key highlights:  📉 UK panel sell-through value declined 4.21% year-on-year in Q1, though Average Selling Price rose +1.87% -> consumers are buying less but spending more when they do.  🇩🇪 DACH proved more resilient, with…
One of the European outdoor industry’s key market data projects has continued its expansion. The Outdoor Market Intelligence Service (OMIS) is the first European sell-out panel with data supplied directly from the market, and, as of 31 march 2026, is live Germany, Austria and Switzerland (DACH). The platform’s product taxonomy, categorisation and filter set was…
Sales of outdoor products enjoyed a seasonal rise in the UK in August. Compared to July, total revenue was up by 3.8%, with volume sales trending promisingly. In France meanwhile, sales dropped, echoing trends witnessed over the last three years. Outdoor sales traditionally spike in France in July, whereas the UK picture tends be a…
Outdoor sales in July exceeded June numbers in both the UK and French markets. In month-over-month terms, the UK outdoor market grew by 12% in July compared to June, while in France the figure was 23%.  The sales match trends witnessed over the last three years.   Most of the growth comes from increased sales…
Outdoor brands, retailers, and distributors operating in or considering investing in France can now benefit from near real-time information on sell-through to consumers. The Outdoor Market Intelligence Service (OMIS) is operational and successful in the UK and is now live in France. OMIS is run by Sporting Insights in partnership with the European Outdoor Group…
Décathlon, Intersport, Millet, Alltricks, Merrell… En un an, plus de 20 marques et distributeurs français ont rejoint OMIS, la première plateforme de données de vente en temps réel dédiée à l’outdoor. Porté par Sporting Insights, en partenariat avec l’European Outdoor Group et Outdoor Sports Valley (OSV), ce service permet aux entreprises de mieux piloter leur…
The UK outdoor market grew by 3% in April, largely as a result of a very strong performance in the camping category. The data, from the Outdoor Market Intelligence Service (OMIS), operated by Sporting Insights in partnership with The European Outdoor Group (EOG), shows that sales volumes were encouraging across the outdoor market. However, a…