Outdoor brands, retailers, and distributors operating in or considering investing in France can now benefit from near real-time information on sell-through to consumers. The Outdoor Market Intelligence Service (OMIS) is operational and successful in the UK and is now live in France. OMIS is run by Sporting Insights in partnership with the European Outdoor Group…
Décathlon, Intersport, Millet, Alltricks, Merrell… En un an, plus de 20 marques et distributeurs français ont rejoint OMIS, la première plateforme de données de vente en temps réel dédiée à l’outdoor. Porté par Sporting Insights, en partenariat avec l’European Outdoor Group et Outdoor Sports Valley (OSV), ce service permet aux entreprises de mieux piloter leur…
The UK outdoor market grew by 3% in April, largely as a result of a very strong performance in the camping category. The data, from the Outdoor Market Intelligence Service (OMIS), operated by Sporting Insights in partnership with The European Outdoor Group (EOG), shows that sales volumes were encouraging across the outdoor market. However, a…
Growth across Europe in the analysis of the outdoor retail channel (across both specialty and general sports and leisure retailers) has enabled Sporting Insights to bring in industry-leader Lee Kidger as Sales and Marketing Project Lead. His focus will be on developing and bringing to market the significant industry initiative of the Outdoor Market Intelligence…
Outdoor and endurance sports to get greater recognition The omission of Jasmin Parris from the BBC Sports Personality of the Year nominees highlights just how much work there is left to do to bring some of the extraordinary outdoor / long-distance feats into the public eye in 2025. By any objective sporting standards, Parris should…
Sporting Insights’ pioneering Outdoor Market Intelligence Service (OMIS), which has been successfully launched in the UK in partnership with the European Outdoor Group (EOG), is expanding to the DACH region from 2025. The extended service, whose mission is to take the guesswork away from business decision making by providing, for the first time in the…
Total value sales for the UK outdoor industry fell by 20% in Q1 2024, new data from the Outdoor Market Intelligence Service has revealed. Compared to Q1 2023, sales were down in all categories, with camping (-32%) particularly hard hit. Request Call “A combination of ongoing economic pressure and cold, windy, weather not especially conducive…
Most people would agree that joining a new company is always a moment of upheaval. Doing so while also training for international sporting competition though is something that few people experience. That is exactly the situation Joe Petersen finds himself in. Having recently joined Sports Marketing Surveys as part of the acquisition of Culture of…
Market research and insight can usher in a new era of growth for the European Outdoor Sports Industry, according to a presentation given by SMS director Richard Payne to the European Outdoor Group (EOG). Specifically, Payne argued, it is retail sales and stock data that is a major opportunity for businesses catering to the…
How can the outdoor industry replicate the cycling boom? And just how far might that boom go? Those are just two of the questions that will be addressed by Marc Anderman, who heads Sports Marketing Surveys’ cycling operations, during a presentation on behalf of the European Outdoor Group (EOG) at virtual ISPO on Wednesday 3rd February. SMS has…