One of the European outdoor industry’s key market data projects has continued its expansion. The Outdoor Market Intelligence Service (OMIS) is the first European sell-out panel with data supplied directly from the market, and, as of 31 march 2026, is live Germany, Austria and Switzerland (DACH). The platform’s product taxonomy, categorisation and filter set was…
Sales of outdoor products enjoyed a seasonal rise in the UK in August. Compared to July, total revenue was up by 3.8%, with volume sales trending promisingly. In France meanwhile, sales dropped, echoing trends witnessed over the last three years. Outdoor sales traditionally spike in France in July, whereas the UK picture tends be a…
Outdoor sales in July exceeded June numbers in both the UK and French markets. In month-over-month terms, the UK outdoor market grew by 12% in July compared to June, while in France the figure was 23%. The sales match trends witnessed over the last three years. Most of the growth comes from increased sales…
Outdoor brands, retailers, and distributors operating in or considering investing in France can now benefit from near real-time information on sell-through to consumers. The Outdoor Market Intelligence Service (OMIS) is operational and successful in the UK and is now live in France. OMIS is run by Sporting Insights in partnership with the European Outdoor Group…
Décathlon, Intersport, Millet, Alltricks, Merrell… En un an, plus de 20 marques et distributeurs français ont rejoint OMIS, la première plateforme de données de vente en temps réel dédiée à l’outdoor. Porté par Sporting Insights, en partenariat avec l’European Outdoor Group et Outdoor Sports Valley (OSV), ce service permet aux entreprises de mieux piloter leur…
The UK outdoor market grew by 3% in April, largely as a result of a very strong performance in the camping category. The data, from the Outdoor Market Intelligence Service (OMIS), operated by Sporting Insights in partnership with The European Outdoor Group (EOG), shows that sales volumes were encouraging across the outdoor market. However, a…
Growth across Europe in the analysis of the outdoor retail channel (across both specialty and general sports and leisure retailers) has enabled Sporting Insights to bring in industry-leader Lee Kidger as Sales and Marketing Project Lead. His focus will be on developing and bringing to market the significant industry initiative of the Outdoor Market Intelligence…
Outdoor and endurance sports to get greater recognition The omission of Jasmin Parris from the BBC Sports Personality of the Year nominees highlights just how much work there is left to do to bring some of the extraordinary outdoor / long-distance feats into the public eye in 2025. By any objective sporting standards, Parris should…
Sporting Insights’ pioneering Outdoor Market Intelligence Service (OMIS), which has been successfully launched in the UK in partnership with the European Outdoor Group (EOG), is expanding to the DACH region from 2025. The extended service, whose mission is to take the guesswork away from business decision making by providing, for the first time in the…
Total value sales for the UK outdoor industry fell by 20% in Q1 2024, new data from the Outdoor Market Intelligence Service has revealed. Compared to Q1 2023, sales were down in all categories, with camping (-32%) particularly hard hit. Request Call “A combination of ongoing economic pressure and cold, windy, weather not especially conducive…