The Outdoor Market Intelligence Service Launching May 2023

The data service will provide retail sell-through analysis for the UK outdoor market including historical data back to 2019. After two years of development, the European Outdoor Group, led by Pauline Shepherd, and Sporting Insights are excited to announce the launch of the Outdoor Market Intelligence Service, a retail sales reporting tool for the industry.…

Joe Petersen prepares for Canoe Marathon World Cup

Most people would agree that joining a new company is always a moment of upheaval. Doing so while also training for international sporting competition though is something that few people experience. That is exactly the situation Joe Petersen finds himself in. Having recently joined Sports Marketing Surveys as part of the acquisition of Culture of…

SMS to present market data at ISPO

How can the outdoor industry replicate the cycling boom? And just how far might that boom go? Those are just two of the questions that will be addressed by Marc Anderman, who heads Sports Marketing Surveys’ cycling operations, during a presentation on behalf of the European Outdoor Group (EOG) at virtual ISPO on Wednesday 3rd February. SMS has…