The Best Bags from the 2021 Open Championship

Golf

Sports Marketing Surveys provides the equipment census for every European Tour and co-sanctioned event. To celebrate the 149th Open Championship, we round up some of our favourite bags from the event.   From vaccine providers on the bag, to bold colourways, football club tributes, early leaders and four degree drivers that do or don’t ‘suck’,…

NBDA to launch new US Bicycle Buying study

Cycling

]A comprehensive new consumer segmentation project will help the US cycling industry identify how and why different groups of cyclists purchase cycling equipment. The major study will look at those cyclists drawn to the activity by the COVID-19 pandemic, as well as longstanding cyclists across the country. The aim of the research is to provide…