Cycling Market Down 8% in First Half of 2023

BA market data report warns e-bike sales and adoption falling rapidly behind Europe The Bicycle Association (BA), the national trade association for the UK cycle industry, has published its detailed annual mid-year report for 2023, based on Market Data Service (MDS) sales data covering over 70% of the nation’s cycle revenues. The 51 page report…

Cycling takes moment in the spotlight with thrilling Tour

It was a good month for the climbers.    First, cycling climbed the charts, becoming the latest recipient of the Netflix sports documentary treatment. Then the Tour de France treated us to a thrilling GC battle between defending champion Jonas Vingegaard and Tadej Pogacar, two very different personalities and riders whose nip and tuck duel…

Marc giving a presentation

Annual CIE Study Highlights Cycling Industry Resilience

Cycling Industries Europe’s 2022 Business Health-Check shows that a majority of CIE member companies are continuing to invest in the sector. The last year saw growth in sales, workforces and marketing, despite concerns about the development of the market and supply chain issues that have shifted from shortages to overstocking. Since 2021 there has been…

People cycling along a sea front

Cycling Industries Europe: Member of the Month

To kick off 2023, CIE sat down with CIE Founding Member Marc Anderman, Head of Cycling at Sporting Insights and active member in CIE’s Market Impact & Intelligence Expert Group to share his thoughts on the future and challenges of the cycling industry.  1. Can you give us a brief description of Sporting Insights? We use analytics to…

Signpost and sunset

2023 Trends

To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…

SMS joins Bicycle Sector Alliance in Spain

SMS is delighted to join the Bicycle Sector Allicance in Spain. In an interview with AMBE (here translated into English), SMS’s Head of Cycling Marc Anderman explains how SMS can support the sector, its plans for a cycling retail audit in Spain, and introduces SMS’ Spanish cycling expert, Fernando Ortega. What does SMS offer to…

World Leading Cycling Market Data Service To Be Expanded

After 3 years of development and 2 years of successful operation, the Bicycle Association (BA) is excited to announce contracts have been signed and work is underway for the next phase of its UK Cycling Market Data Service, MDS 2.0. Launched in April 2020 and powered by Sports Marketing Surveys, the current service is already world-leading in…