European Cycling Industries recently presented the 2026 edition of its annual Business Impact Survey to its Market Impact and Intelligence Expert Group.
ECI’s annual survey takes a holistic look at the state of the cycling ecosystem, with respondents representing various segments of the industry. The survey was filled by bikeshare services, bike and parts manufacturers, retailers, cycling ITS providers, bike leasing service providers, and for the first time since the CIE-CONEBI merger, national cycling industry associations.
The survey builds on annual data collected since 2020, supported by Sporting Insights, and this year recorded a new high in respondent participation.
Market correction continues
This year’s findings reinforce the revenue stabilisation trend observed in 2025. The revenue outlook remains broadly consistent with last year’s results, marking a notable improvement compared to the weaker sentiment seen in early 2024.
A slight decline is visible compared to last year, with 69% of respondents expecting higher or similar revenues in their 2025 financial results compared to 2024. While the sharp post-pandemic correction phase appears to be behind the market, it remains too early to conclude that the sector has returned to a clear upward growth trajectory.
Staffing outlook signals continued caution
Although revenues appear to be stabilising, staffing data continues to signal that the correction phase is not yet fully complete. 31% of respondents expect to employ fewer people over the next two years compared to current levels, representing the highest proportion recorded in this study.
Supply chain pressures remain mixed
One notable trend is a slight uptick in reported supply chain shortages across several categories, including parts, frames, and electrical components, suggesting that some supply-side pressures are beginning to re-emerge.
At the same time, overstocking of complete bicycles continues to weigh on the market. Built-up inventory, particularly older model stock, remains in circulation, with 50% of respondents indicating that overstocking of complete bicycles continues to impact their business.
Confidence in long-term industry growth
Overall, the study highlights the continued challenges faced by ECI members as the market correction extends into 2026, alongside growing geopolitical uncertainty adding further complexity to the outlook.
Despite ongoing challenges, 50% of respondents remain confident in the growth of the overall European cycling industry. 63% of respondents expect increased EU-level policy support for cycling in the coming period. This aligns closely with sentiment levels seen around the time of the signing of the European Declaration on Cycling. Further, 79% are actively exploring new partnerships and collaborations to support growth.
Access to the full report
The full report is reserved for ECI members as a membership benefit.
European Cycling Industries would
like to thank Sporting Insights for carrying out these surveys and contributing
to the success of the cycling business sector in Europe.
