Heather Mason, President of the National Bicycle Dealers Association (NBDA), Keith Storey, President of Sports Marketing Surveys, and Brad Hughes, Managing Director of Human Powered Solutions, announced completion of the field work for NBDA Bicycle Buying 2021, a major Consumer Research Study qualifying and quantifying Pandemic Bicycle Buying Habits. “As we have announced previously,…
Sports Marketing Surveys is pleased to join over 250 signatories from around the world and call for governments to boost global cycling levels in order to achieve climate goals. The case for cycling is unambiguous. New research shows that life-cycle CO₂ emissions drop by 14% per additional cycling trip and by 62% for each avoided…
Former Prime Minister Harold Wilson once quipped that a week is a long time in politics. Governments may change but the wisdom of his words abides. In 2021, three weeks is more than enough time for ministers to forget their old departments. Until September 15th, Oliver Dowden was the Secretary of State for Digital,…
Key priorities, challenges and commitments have been identified by the first ever UK Cycle Industry Census. Over the summer, the Bicycle Association (BA), with the help of Sports Marketing Surveys (SMS) collected responses from companies across all sectors of the industry. The BA estimates that the responses cover between 30% and 65% of the whole UK…
Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters according to the latest figures from insight specialists Sports Marketing Surveys. Compared to 2020, the number of people cycling to work has held up strongly. In week one of the study, back in mid-June 2020, just 1.3% of…
At a glance +8% total cycling market value growth in first 6 months of 2021 compared to “boom year” 2020 +52% total cycling market value growth compared to the pre-pandemic year 2019 E-bikes continue to perform strongly with 2 year growth +146% Following an exceptional year of growth in 2020, the latest insights from the Bicycle Association (BA) Market…
The only gold that usually lurks in the land of Bermuda comes in the form of the sunshine. Even its world famous beaches are more pink sand than pure gold grains. All that changed on the 26th July 2021 as Flora Duffy won the island nation’s first ever gold medal. Thanks to Clarence Hill’s…
]A comprehensive new consumer segmentation project will help the US cycling industry identify how and why different groups of cyclists purchase cycling equipment. The major study will look at those cyclists drawn to the activity by the COVID-19 pandemic, as well as longstanding cyclists across the country. The aim of the research is to provide…
Figures from Europe’s leading cycling businesses paint a portrait of an industry that has risen to the challenge presented by the pandemic, gradually returning to and eventually overhauling 2019 sales in 2020. 73% of cycling businesses ended last year with higher revenues than in 2019. All the signs are that 2021 cycling sales in Europe…
]The Bicycle Association (BA), the national trade association for the UK cycle industry, has released a new impact report, Building On The Boom: The UK Cycling Market in 2020 and Beyond, covering cycling sales from January to December 2020, trends in the market and predictions for the next three years. As well as projecting a…
