At a glance
- +8% total cycling market value growth in first 6 months of 2021 compared to “boom year” 2020
- +52% total cycling market value growth compared to the pre-pandemic year 2019
- E-bikes continue to perform strongly with 2 year growth +146%
“It is really encouraging that the demand for bikes, and all cycling products, remains strong a year on from the start of the pandemic. It seems clear from the data that some of the consumer behaviour changes we saw emerge last year are enduring and we are delighted that our market data service is enabling industry subscribers to understand the full picture almost within real time and adapt their businesses accordingly”.As expected, May and June 2021 figures saw a decline vs 2020, down -29% and -27% respectively. However, the decline was greater than forecast with the comparison to extraordinary sales in the prior year compounded by poorer weather this year, especially during May. UK temperature and sunshine were below average and, crucially, rainfall was 171% of average making it the fourth wettest May since 1862.