To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…
Since its launch in January 2022 Running Industry Alliance (RIA) has been going from strength to strength. Membership has now reached 225 Foundation members and 15 Alliance Partners, representing a wide cross-section of the industry. RIA is now preparing for its first industry conference. The Running Conference (TRC) will be held at Holywell Park Conference…
The coronavirus pandemic had an unprecedented impact on the nation’s everyday activities including physical activity, event attendance, and consumer behaviour. As it progressed, Sport England’s Active Lives study collected ongoing data on people’s sports and physical activity behaviour. Data for activity levels among adults (aged 16+) in England between November 2020 and 2021 has recently…
Running Industry Alliance (RIA) has called for wide support of Sports Marketing Surveys’ (SMS) Running Retail Audit. RIA leadership noted the value of the monthly service for both brands and retailers as well as SMS’ experience and expertise in operating sports retail audits. “Insights into the running industry are a key element to help advance…
After much anticipation and excitement the Running Industry Alliance (RIA) has launched today, 17th January 2022 and the website is now live. Rebecca Richardson and Jonathan Midwood co-lead the trade organisation into the UK & Ireland. The purpose of the Alliance is to collectively drive the Running Industry forward and to improve the Sport and…
The only gold that usually lurks in the land of Bermuda comes in the form of the sunshine. Even its world famous beaches are more pink sand than pure gold grains. All that changed on the 26th July 2021 as Flora Duffy won the island nation’s first ever gold medal. Thanks to Clarence Hill’s…
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What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
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Anyone familiar with detective novels will know that there are three things to look for when solving a crime. Means, motive, and opportunity. Only someone who has all three can have possibly done the deed and an investigator who ignores one of these lines of enquiry is liable to produce a miscarriage of justice. The…
