Golf course

Sporting Insights explores future of professional golf

2023 is a pivotal year for the future of professional golf. As well as LIV’s first full season and investment into the Asian Tour as part of the International Series, this year also sees innovations like the PGA Tour’s Elevated Events and new developments emerging from the strategic partnership between the DP World Tour and…

Signpost and sunset

2023 Trends

To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…