The 12 Data Christmas

The SMS team would like to wish you, your families, friends and colleagues a very merry, happy and healthy Christmas and New Year.  We hope you enjoy our Christmas gif(t) rounding up 12 of our favourite insights from our work in 2020

New dashboard enhances US sports participation data

Sports Marketing Surveys (SMS) is excited to offer a new interactive dashboard tool to enhance its 2020 US sports participation data, produced on behalf of the Sports and Fitness Industry Association (SFIA). The essential data for the industry comes from the Physical Activity Council of which SFIA is a founding partner. The study has been…

89 US Sports participation reports available on SMS website

[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Reports & Insights” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1585929532362{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”5096″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top:…

Meet the Team : Sue Anstiss Q&A

Sue Anstiss joined SMS in September 2020 as the company’s first special advisor in women’s sport. To celebrate welcoming Sue to the team, we sat down to get to know her better, and set the sporting world to rights.   Question (SMS). What is your first sporting memory? Answer (Sue Anstiss). Beating Wendy Vincent at…

Retail of Two Halves – How the Sports Goods Market is recovering from Coronavirus

[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Industry Insights” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1598539454542{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”4918″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top: -35px…

Tipping the scales of physical activity

Anyone familiar with detective novels will know that there are three things to look for when solving a crime. Means, motive, and opportunity. Only someone who has all three can have possibly done the deed and an investigator who ignores one of these lines of enquiry is liable to produce a miscarriage of justice. The…

New report takes a deep dive into US fitness trends

[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Reports & Insights” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1585929532362{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”4905″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top:…

SMS calls for better protection of female athletes from online trolls

[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Reports & Insights” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1585929532362{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”4885″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top:…