We may have had to wait a year longer than usual, but the SMS team are all the more excited for the Olympics to get underway. We asked some of the team to explore some of their first and favourite Olympic memories and what they are looking forward to at Tokyo 2020. JOHN BUSHELL…
Sports Marketing Surveys and the SFIA have published the latest wave of America’s most trusted sports participation reports. Earlier in 2021, findings revealed that 229.7m Americans were active in 2020, 8 million more than in 2019. Now, individual data for 88 sports is available for immediate purchase. Each report shows the total number of…
We have a fantastic opportunity for an enthusiastic researcher to join our friendly UK team as a Senior Sports Research Executive. This is the chance for a data and client-focused researcher with a friendly and positive outlook to join our team. You will be working on custom projects for clients as well as maintaining and…
In every sports fan’s life, there comes the devastating, disconcerting moment when you realise that you’re past it. Players half your age start making their debuts. Competitors ten years your junior win titles. You are forced to confront the reality that in fact, you probably won’t make it onto the tour, into the side, or…
Four extra sets of interactive sports participation dashboards have been announced to help the sports industry understand participation trends in America in more depth than ever before. The new products, operated by Sports Marketing Surveys (SMS) and the Sports and Fitness Industry Association (SFIA), follow the announcement of the 88-sport dashboard at the end of 2020 and…
The number of Americans taking part in at least one sporting activity has taken a step in the right direction. The 2021 Sports, Fitness, and Leisure Activities Topline Participation Report, compiled by Sports Marketing Surveys and the Sports and Fitness Industry Association (SFIA) shows that 229.7 million Americans were active in 2020, eight million…
In the first of a new weekly roundup, SMS’ special advisor for women’s sport, Sue Anstiss MBE, explores the developments that are making her excited in the unstoppable rise of women’s sport. 1. THE HUNDRED PUT WOMEN FIRSTGreat to see the ECB announce that the very first match of The Hundred this summer (the…
They say that history repeats itself. It has to, because no one listens. Sometimes that feels true of research. After PureGym CEO Humphrey Cobbold weighed into the lockdown reopening debate to complain that ‘it’s all very well to hear that tennis and golf are reopening, but let’s be honest, those are rich people’s sports’, SMS…
What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
Team sports participation in the USA increased by 3.2 percent in 2019, largely attributed to growth in the more popular team sports, such as basketball (2.9 percent), outdoor soccer (4.5 percent), flag football (3.2 percent) and lacrosse (0.8 percent). These and more key findings appear in the 2020 Trends In Team Sports Report, the most…
