Golf businesses have a new opportunity to purchase new insights into golf apparel.The 2026 research is the latest and most detailed iteration of Sporting Insights’ long running series of investigations into apparel.It takes advantage of Sporting Insights’ unmatched access to golfers in Europe, North America, and Asia Pacific. Our proven sample frameworks capture a range…
A record number of rounds of golf were played in Great Britain in 2025. A solid fourth quarter for 2025 built on a very strong finish to Q1, a record breaking Q2, and a positive Q3. It leaves the year-end total the highest since comparable records began in 2005 and up double-digits in percentage points…
Sporting Insights has extended its longstanding contract as the official Equipment Census Supplier of the DP World Tour. Sporting Insights will continue to monitor the equipment used by every player at every DP World Tour event. The 2026 season began with the BMW Australian PGA Championship, and features a minimum of 42 tournaments in 25…
Attendees at the 2025 edition of IGTM, being held in Cannes, will receive free, up-to-date data from the latest in Sporting Insights’ long-running series of golf tourism studies. The free report includes: An overview of key and emerging trends in golf travel among core golfers. Snapshot of travel intentions: where golfers want to go, and…
Golf fans can get deeper insights than ever into the make-up of their favourite players’ bags, thanks to the launch of www.smsontour.com. The new site showcases both current and historic information on the drivers, fairway woods, hybrids, irons, wedges, putters, and rangefinders of the world’s leading players. Shaft and grip information is also available to…
Rising rounds played have yielded a series of records at the half-way stage of 2025. Both second quarter and half-year figures are at record levels, according to Sporting Insights rounds played monitor, which has comparative data for the last 20 years. Compared to 2024, rounds played are up by +25% for the quarter and +23%…
New participation figures announced in July 2025 by The R&A show the sustained growth of golf around the world. 108 million adults and juniors are played golf in 2024 across all formats of the sport in The R&A’s affiliated markets – an increase of almost three million golfers since 2023. The new research detailing on-course…
A March bonanza capped off a strong quarter for rounds played in Great Britain. 41% growth in March against 2024 is positive, but more important is decisive growth in March against the booming post-lockdown years of 2022 and 2023. In fact, March’s average rounds were the highest since 2012. Weather no doubt played its part,…
For nearly two decades, John Whyte has led Sporting Insights’ DP World Tour equipment census. The data is used by the Tour and brands to trace trends in equipment usage and identify sponsorship opportunities. To democratise the data and bring golf fans closer to the golfers they love, John now runs the highly successful Instagram…
A fourth quarter surge ensured that the average number of rounds played per course in Great Britain in 2024 recovered to just below 2023 levels. After three successive quarters of declining rounds played (versus 2023), the fourth quarter bucked the trend. Average rounds rose by 17% across the country, including by 30% in the North…