News

SMS INC. GOLF TOURISM RESEARCH PROMPTS INTEREST AT IGTM.

24th October 2019

SMS INC. Golf Industry Lunch at The Open – Speeches

26th July 2018

SMS INC. APPOINTED BY THE R&A AND USGA TO ENGAGE GLOBAL GOLF COMMUNITY IN DISTANCE INSIGHTS PROJECT

14th August 2018

SMS INC. and Bicycle Association release initial results from UK Cycling Market Data Service

23rd August 2019

SMS Chairman offers new scholarship to promote women’s golf

8th July 2020

SMS calls for better protection of female athletes from online trolls

11th August 2020

SMS appoints Sue Anstiss as special advisor in women’s sport

23rd July 2020

SMS and Women in Football team up again for new collaboration.

20th July 2020

SMS adds Aneesa Ali to expanded retail audit team

1st March 2022

SMS acquires additional data preparation and visualisation capabilities

5th May 2022

Slowing down to speed up? The metrics paradox

30th October 2019

Six love – USA welcomes over six million new and returning tennis players in 2020

22nd February 2021

Sell-in vs sell-out data: two pieces of a puzzle

15th December 2025

Second batch of single sport reports released

18th May 2022

Scottish Golf Research helps federation re-target its investment

15th March 2021

Scotland Spurs Rounds Played Rise

18th August 2023

Sarah Goward to present at IGTM 2022

17th October 2022

Sarah Goward (nee Cusition) returns to SMS

19th January 2022

Safety Net – How tennis can capitalise on Coronavirus

7th October 2020

Ryder Cup 2023 Preview

28th September 2023

Running trends explained at The International Running Expo 2025

10th November 2025