Anyone familiar with detective novels will know that there are three things to look for when solving a crime. Means, motive, and opportunity. Only someone who has all three can have possibly done the deed and an investigator who ignores one of these lines of enquiry is liable to produce a miscarriage of justice. The…
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How We Play Now – Part 2 – The Lockdown In part one of our series of Coronavirus insights, we examined how sports participation in the UK has reacted to the Coronavirus lockdown. The results suggested that participation had dipped not only in sports that were no longer permitted, like golf or tennis, but also…
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Recently, the running world has come together to celebrate two very different metrics. First, that rarest of sights, an event that celebrates getting slower with age. Parkrun spent its 15th birthday telling the world how proud it is that average times are increasing, proof of the event’s growing reach among people of all ages, all…
SPORTS MARKETING SURVEYS INC. Begins a series identifying the 7 sporting wonders of the world, unusual, transcendent sports events, brands or people who reach beyond sporting boundaries. On the day the event registers its 5 millionth runner, the first in our series looks at Parkrun. In terms of sporting events that do what they…
