Heatwaves hit outdoor industry sales in UK and DACH

Year-to-date figures from OMIS, the outdoor market intelligence service by Sporting Insights and the European Outdoor Group, show outdoor industry sales up +3.6% in value vs 2025 in DACH (Germany, Switzerland, Austria) but down -3.1% in the UK.

Both markets suffered in July, when heatwaves (starting from late June and continuing into July) saw temperatures not conducive to outdoor pursuits. However, high temperatures yielded advantages in certain sectors of the market, like hydration, which grew +6% in DACH and +17% in the UK. Several brands have seen substantial sales increases, including Yeti (+36% in DACH and +114% in UK), and Hydrapak (+37% in DACH – fastest growing in this market)

The UK overall numbers are being driven by a drop in sales volume, with average sales price actually up +5%, reflective of both the changing category and sub-category make up of sales as well as perhaps indicating the fruits of industry efforts to promote more sustainable and more durable products with longer replacement cycles. This effect is noticeable in multiple categories, including in tents, where year-on-year sales value is down double digits in both the UK and Germany following high sales in recent years as domestic and outdoor holidays have grown in popularity.

OMIS now covers over €10 billion of outdoor sales data categorised, sub-categorised, filterable by price point and down to brand and model level.