📊 OMIS tracks sell-through across our panel of UK and DACH outdoor retailers.
🔎 Key highlights from the last three months: February to May 2026 versus February to May 2025.
📉 UK panel sell-through value declined -2.7% (February to May 2026 vs same period in 2025), though Average Selling Price rose +5.9%.
🇩🇪 DACH saw slightly larger decline, with value down -8.3% and ASP falling -2.3%.
🧗 Verticality continued to be the standout performer in both regions. In the UK market, value was up by double digits (+11.5%), with a smaller increase in DACH (+2.4%). Growth in the verticality category was fuelled in the UK by soft goods (up +16.4%), turning positive in both value sales and ASP February to May 2026. In DACH, Soft goods (+3.4%) were also a growing category.
Apparel value sales in the UK rose (+1.4%) and saw a 5 percentage point shift towards instore purchases rather than online. In DACH, apparel dropped (+7.9%) during the same period.
📉 Footwear and Camp were under the most pressure across both markets.
Leading Brands February to May 2026
Footwear £200+
UK – 1. Meindl 2. Scarpa 3. La Sportiva
Footwear €200+
DACH – 1. Meindl 2. Lowa 3. Hanwag
Camp – Kitchen
UK – 1. Campingaz 2. Coleman 3. Jetboil
Camp – Kitchen
DACH – 1. Primus 2. Sea to Summit 3. MSR
Included in Kitchen – Accessories, Appliances, BBQs, Cookers & Stoves, Coolers & Fridges, Cutlery & Utensils, Food Storage & Containers, Gas Bottles, Cannisters & Fuels, Picnic Baskets, Pots & Pans.
🌍 OMIS brings cross-market, cross-currency outdoor sell-through intelligence together for the first time, with UK and DACH data in a single dashboard and live Euro/Sterling switching.
👉 Want to know more or get involved? Contact us to discuss how OMIS can support your business or arrange a demo: info@sportinginsights.com
