One of the European outdoor industry’s key market data projects has continued its expansion.
The Outdoor Market Intelligence Service (OMIS) is the first European sell-out panel with data supplied directly from the market, and, as of 31 march 2026, is live Germany, Austria and Switzerland (DACH). The platform’s product taxonomy, categorisation and filter set was created by more than 35 outdoor brands and retailers, and over €1.3B in sell-out data is now available to view. OMIS data is now live in the UK, France and DACH, the European outdoor sector’s three biggest markets.
OMIS is a core project in the European Outdoor Group’s (EOG) market data programme, and is managed on behalf of the association by Sporting Insights. The rollout in the DACH market is being supported by Germany based outdoor and sports IT consultancy OUTTRA and the Association of Sporting Goods Manufacturers of Austria (VSSÖ). The service aggregates sell-out data from retailers, including specialist chains, generalists, independent retailers, and brands’ direct sales. Both online and brick and mortar sales are covered. An interactive dashboard reports on the overall market performance, category performance (apparel, footwear, camp, verticality, packs and luggage, equipment), and splits each category into multiple sub-categories.
OMIS Data Contributors for the DACH OMIS platform include Sport2000, Intersport, Bergfreunde, Bergzeit, Patagonia, and more.
A full list of OMIS Data Contributors across Europe can be found HERE
Project partners are encouraging retailers and brands in the outdoor industry to get involved as OMIS Data Contributors and OMIS Data Subscribers.
Become a data contributor
An OMIS Data Contributor is a retailer (online, e-commerce, brick and mortar) or a brand (D2C sales) providing sell-out data to the OMIS panel. Data Contributors gain access to market and retail data for free. This includes apparel, footwear and equipment products at the market and retail level, evaluating volume, value and ASP relative to relevant category or sub-category by period and channel. For brand and product level data, there is a cost associated. Data Contributors can become Data Subscribers to see the highest level of detail available.
Become a data subscriber
An OMIS Data Subscriber is a brand, retailer or distributor who wants to see brand performance data. Data Subscribers gain access to market, retail, brand and product level data. Brands can see their own SKU product level data, across the market.
Trial Pricing
For the next six months, the project partners are offering trial pricing for OMIS Data Subscribers:
There are four trial pricing* options:
- All departments DACH service – €2500 per month
- All departments DACH and UK services €3500 per month
- Either one category, or selected four sub-categories, DACH service – €1000 per month
- Either one Category, or selected four sub-categories, DACH and UK services – €1500 per month
Companies can sign up to the project to gain access to OMIS data immediately.
*Minimum three month rolling contract. Subscribers will receive logins to allow three simultaneous users to access the dashboard, a training programme for up to four participants and access to an office hours support desk. Subscribers who participate in the trial for three months will automatically secure a discount of 20% on the service prices from 1st October. These prices will be finalised by 31st August 2026. Costs are exclusive of VAT.
