Each week SMS’ special advisor in women’s sport, Sue Anstiss, shares the latest developments in women’s sport. Here’s what made Sue happy last week.
GENDER EQUALITY : TEAM GB
It’s been announced that for the first time in history Team GB are taking take more women than men to a summer Olympics. Of the 376 athletes selected to represent Great Britain in Tokyo 201 are female and 175 are male.
WE + YOGIBO + DAZN
The Women Empowerment (WE) League, Japan’s first professional football league, has a 2-year title sponsorship with Yogibo (a US furniture & lifestyle brand). The league has also announced an 8-year broadcasting deal with DAZN.
WCWS : RATINGS
This year’s Women’s College World Series (softball) had 60% more viewers than the men’s version (baseball) & was the most watch WCWS ever proving once again that when people do have access to women’s sport they watch it.
DINA ASHER-SMITH + VOGUE
The extraordinary Dina Asher-Smith appears on the front cover of British Vogue’s digital issue this month. In her own words ‘muscles, strength, power and joy!’ What’s not to love?
SKY NZ + WWC
Sky NZ has secured the 2023 Women’s World Cup rights & will broadcast all 64 tournament matches with key games & New Zealand matches available free to air. The 2023 Women’s World Cup kicks off on July 20, 2023.
KOTAK MAHINDRA BANK
The Indian bank Kotak Mahindra has launched ‘Girl Power is Gold Power’ in conjunction with the Gopichand Badminton Academy. The campaign sets out to debunk the tradition of saving gold for your daughter’s future. . . help her win gold instead or achieve whatever she wants in life.
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Allyson Felix and Athleta have teamed up with the Women’s Sport Foundation to create the #PowerOfShe Fund childcare grant, committing $200,000 to fund child care costs for professional female athletes heading to Tokyo.