Golf businesses have an opportunity to purchase new insights into golf apparel.
The 2026 research is the latest and most detailed iteration of Sporting Insights’ long running series of investigations into apparel.
It takes advantage of Sporting Insights’ unmatched access to golfers in Europe, North America, and Asia Pacific. Our proven sample frameworks capture a range of players, including but not limited to those often under-represented in research, like younger players, women, newer or less frequent golfers, and those playing alternative forms of the game primarily.
As a result, buyers of the research will receive detailed insights not just into the overall market, but into the various sub-groups of golfers within the market. These sub-groups behave, research, and buy in very different ways and so require dedicated marketing, pricing and product development strategies.
This is critical in a corner of the golf market where even very subtle changes in messaging, price point, product presentation and placement (among other things) can make or break a purchase for different groups. The results will be enable buyers to take immediate and long-term decisions to help secure the success of their brands and products.
Insights from the last study in 2023 included:
- Golf gear is not just for the course
- More than three quarters of golfers wear their golf polos off-course.
- Women need a dedicated approach
- Women want more muted colours and subtle branding than men.
- Their buying habits differ, with a greater preference for buying in shops and physically trying clothes on.
- Buying influences vary widely
- Women trust friends’ recommendations on apparel.
- The highest spending buyers go direct to brand websites.
The survey will run in the markets that most interest buyers, meaning that pre-orders are required. Customers committing before fieldwork will pay £3,500 + VAT per country report, with discounts available for multiple countries.
To register interest or for more information, please contact Sarah Goward
