Attendees at the 2025 edition of IGTM, being held in Cannes, will receive free, up-to-date data from the latest in Sporting Insights’ long-running series of golf tourism studies.
The free report includes:
- An overview of key and emerging trends in golf travel among core golfers.
- Snapshot of travel intentions: where golfers want to go, and when.
- Influencing factors in destination choices.
- Preferred booking methods and package types.
- Initial perceptions of global golf destinations.
- Attitudes & behaviour of core golfers in the USA, Canada, Germany and France.
Assessing trends and segmenting the data in much greater depth (including sample splits by demographic and according to a number of golfing profile factors), full reports will also be available and will cover areas such as:
- Detailed analysis of golf travel patterns: domestic vs. international, trip duration, group type, ideal number of courses and rounds.
- Breakdown of visited and desirable destinations: where golfers want to go, and desirability of domestic breaks.
- Booking behaviour: lead times, package vs. independent and accommodation preferences.
- Influencing factors: key sources golfers use when researching golf travel options.
- Destination attributes: what makes a golf destination attractive — from course quality to climate – and understanding the barriers to visiting certain destinations.
- Perceptions of trophy courses and the role of professional tournaments.
- Financials: typical and future expected spend on golf tourism including packages, green fees, accommodation, food & drink, and tourist activities.
Each report will focus on the attitudes of core golfers from one country, USA, Canada, Germany, France.
Attendees can benefit from a discounted rate of €1,750 on each full report, while non-attendees can purchase each findings for €3,000. To enquire please click below.
Sporting Insights has supported the golf industry with robust, independent research into tourism and much more since 1984.
To find out more and to discover how we can help your business, please contact John Bushell.
