Royal Ascot is one of the most prestigious events in the British sporting and social calendar, attracting tens of thousands of guests across multiple enclosures over five days each June. Making sense of a large, complex dataset spanning multiple sales channels, enclosures, customer types and distinctly different on the day experiences, and translating it into…
In 2025, EDGA commissioned Sporting Insights to undertake a programme of research to help establish the potential of golf for the disabled. The primary objectives of this research were to provide EDGA with robust evidence to support strategic decision making, to aid discussions with golf’s stakeholders, and help them with making a compelling case for…
iGolf is an England Golf subscription service that enables golfers who are not members of golf clubs to obtain and maintain a Handicap Index® under the World Handicap System™ and to track their progress through an easy-to-use app. Handicaps are vital in allowing golfers to compete in tournaments as well as to measure their success,…
How healthy are our grassroots sports clubs and how can we support them? These were the questions Swim England wanted to answer. They wanted to use insight to build a tool specific to aquatic clubs that would not only measure the health of clubs but then help volunteers and staff to easily identify and implement…
She’s Ready is a female volunteering and empowerment programme that started its life in Southend-on-Sea, Essex. The project supports women to inspire and lead other women in their local community to be more active. After 3 successful years running the programme locally, the project leads Lisa Wright and Sarah Potts from Active Life for a…
Research has found that although hockey as a sport is generally seen as inclusive in England among engaged players, fans and spectators, there are a number of steps that can be taken to enhance the appeal of the game among broader sociodemographic groups. Investigation The findings from the More Inclusive Sport Survey were part of…
Monitoring over 2,000 retail outlets selling cycling equipment. Tracking over 1 million products. Investigation – What we do Our goal was to enable cycling businesses to perform better and provide robust information to promote the societal value of cycling that could give the industry a stronger voice. The result was the Market Data Service (MDS) designed to…
Investigation – What We Do The Golf Foundation is a sporting charity committed to giving all children and young people the opportunity to experience golf and the benefits it has to offer. It works with schools, facilities, governing bodies and corporate partners to help develop programmes to engage the next generation in the sport. Sports…
Investigation – What We Do The French Open Tennis Tournament held at Roland-Garros is one of the most prestigious sporting events in the world. The Fédération Française de Tennis, organisers of the event, wished to understand how to increase the satisfaction and spending of visitors within the grounds and to the event app and website.…
Investigation – What We Do In 2013 Tourism Northern Ireland wished to monitor and learn how to increase the economic impact of Golf Tourism to Northern Ireland. Having operated a similar research programme with visit Wales in the decade around the 2010 Ryder Cup, Sports Marketing Surveys was asked to operate the research and insights…
