The Team

Sarah Goward

Research & Insights Manager

Earliest sporting memory:
Learning to ski in a very cold Vermont aged four or five

Favourite sporting occasion visited:
Every moment of The Open 2019, specifically evenings at Harry’s Shack and Harbour Bar

Personal sporting ambition:
Learn to enjoy running

Sarah Goward
Holes in one
Six nations venues visited - Rome and Dublin to go!
Open Championship venues visited

Sarah rejoined Sporting Insights in January 2022 as Research & Insights Manager. She works across the company’s portfolio of research as well as identifying new business opportunities within the world of golf.

Sarah will be familiar to Sporting Insights’ clients and partners from her previous 5 year stint at the company. During that time, Sarah worked on some of Sporting Insights’ key accounts, including pillars of the world of sport like The Wimbledon Championships, The R&A and other major federations, manufacturers, and retailers.

She now returns with additional experience of media sales at Golf Monthly and as an Insight Manager at MKTG UK, focusing on the evaluation of sponsorships in sport.

Outside the office, Sarah can be found on the golf course at West Sussex, braving the beaches of the South Coast and looking after her Labrador, Winnie.

Case Studies

For examples of what clients have achieved after commissioning our insight, view our case studies

Research Store

As well as bespoke research, we also run regular research of our own design that is available for immediate download.