The Team

Hannah joined Sporting Insights in 2019 to manage the successful launch and delivery of our Cycling Market Data Service programme. Since then, she has supported a wide range of clients, from consumer projects with leading brands in running and cycling to equality, diversity, and inclusion projects with England Hockey and Brighton & Hove Albion FC.

Together with our special advisor in women’s sport, Sue Anstiss, Hannah leads our research work in this field. She managed our Women’s Sporting Journeys and Voice of Women Working in Sport projects, which have been presented to stakeholders across the industry. Building on these programmes, Hannah has worked with various clients, including Fearless Women, Premier League football clubs, federations, associations, and charities, to provide research support that enhances the visibility of and participation in women’s sport.

Hannah also works closely with grassroots sports organisations, helping to encourage more people to be active more often. She leads our Club Health Tracker project, designing an invaluable tool for Swim England in 2022 that is now available to other sports to support their club development. Hannah has delivered research for a range of grassroots sports clients, including England Hockey, England Golf, British Orienteering, Swim England, Active Sussex, and She’s Ready.

Additionally, she is heavily involved in our role as Insights Partner for the Running Industry Alliance. Hannah authored our Sustainability in Running report and supports organisations, such as mass-participation running events and brands, with actionable insights to advance the business and sport of running.

Outside of work, Hannah has a passion for hockey, both as a participant and a coach. She plays for her local hockey club and is also a qualified hockey coach with experience coaching young players at both club and county levels.