The Team

Hannah joined Sporting Insights in 2019 to manage the successful launch and delivery of our Cycling Market Data Service programme. Since then, she has led strategic insights and evaluation work across a diverse range of clients – from NGBs and federations to commercial brands, major events, and community sport organisations.

Hannah leads our sport development research programmes, including our women’s sport projects such as Women’s Sporting Journeys and Voice of Women Working in Sport, which have shaped industry conversation on gender equality and participation. She works extensively with grassroots organisations to encourage more people to be active, leading our Club Health Tracker programme for Swim England and delivering evaluation work for clients including England Hockey, England Golf, The R&A and She’s Ready.

Hannah is growing our work in the running sector. She authored our Sustainability in Running report and is a member of the Running Industry Alliance Women’s Multi-Sport Action Group (WMAG), working to improve representation, opportunity and inclusion for women across the running and triathlon industry. She supports running organisations – from mass participation events to brands and retailers – with strategic insights to expand access and engagement.
Hannah works on some of our major events research projects, delivering customer experience research and strategic insights for clients including Royal Ascot and Motiv Sports’ mass participation events.

Outside of work, Hannah lives her own version of the sporting journeys she researches. As mum to an energetic toddler, she has transitioned from club hockey to running and yoga – activities that fit around family life whilst staying active. She also volunteers as a coach for the Flyerz programme, providing inclusive hockey sessions for disabled participants.