The Outdoor Market Intelligence Service (OMIS) tracks sell-through across our panel of UK and DACH outdoor retailers, with data going back three years, to the start of 2023.
This update covers January to September 2026 versus January to September 2025.
Key highlights for the first nine months:
UK panel sell-through value declined -3.7%, while Average Selling Price (ASP) rose +5.1%. Fewer units were sold (-8.4%) but those that were sold were sold at higher average price points compared to 2025..
DACH value rose +2.1%, with unit sales up +5.1% and ASP down -2.9%.
Verticality was the standout performer in the UK, with value up +9.1%, well clear of Equipment (+3.2%) which was the only other UK department to grow. In DACH, Packs & Luggage was the top performing department (+6.6%). Verticality grew +3.0%, but appears to be on an upward trajectory, with sharp acceleration in September sales: DACH verticality sales were up +22.3% on September 2025.
Apparel sales value declined broadly in line with the overall panel performance in the UK panel (-2.9% against -3.7% overall). In DACH, it slightly underperformed the market but still displayed slight growth (+0.8%, against +2.1% overall).
Camp was the department under the most pressure in both markets (UK -8.1%, DACH -3.1%). Footwear fell -4.2% in the UK but grew +3.6% in DACH.
In the UK, the higher-price end of the market (products £200+ / €200+) outperformed the rest of the market: UK (sales at £200+) panel up +4.4% (value). In DACH, sales at this premium end (sales at €200+) were up +2.0% in value terms, similar to the overall market.
Leading Brands January to September 2026
Overall panel
UK – 1. Berghaus 2. Rab 3. Merrell
DACH – 1. Jack Wolfskin 2. Patagonia 3. Lowa
Footwear £200+/€200+
UK – 1. Meindl 2. Scarpa 3. La Sportiva
DACH – 1. Meindl 2. Lowa 3. Hanwag
Apparel £200+/€200+
UK – 1. Rab 2. Patagonia 3. Mountain Equipment
DACH – 1. Jack Wolfskin 2. Patagonia 3. Ortovox
Verticality – Soft goods
UK – 1. La Sportiva 2. Scarpa 3. Black Diamond
DACH – 1. La Sportiva 2. Edelrid 3. Mammut
Verticality – Hard goods
UK – 1. Black Diamond 2. DMM 3. Petzl
DACH – 1. Petzl 2. Edelrid 3. Black Diamond
OMIS brings cross-market, cross-currency outdoor sell-through intelligence together for the first time, with UK and DACH data in a single dashboard and live Euro/Sterling switching.
Want to know more or get involved? Contact us to discuss how OMIS can support your business or arrange a demo: marc.anderman@sportinginsights.com
