Description
Following the successful launch of the Golf Media Landscape research in the UK in 2024, the programme was rolled out to the United States for 2025.
The way that people are able to consume golf has changed dramatically in recent years, from having limited viewing options, print media and bricks and mortar physical shops, to a vast range of digital media, on-demand viewing and virtual shopping options.
This change offers consumers an almost-infinite number of different ways to engage with golf, and it offers brands in golf almost an equally wide range of ways to communicate with potential consumers.
This research has been designed to provide insight into the ways that golfers engage with golf, as fans, players and consumers.
It focuses on key areas to help stakeholders in golf to understand the current landscape and how they communicate with and resonate with this core group most effectively.
