The Team
Ben Brooks
Consultant
Earliest sporting memory:
Watching England play the West Indies at Lords with my father
Favourite sporting destination visited:
Aviva stadium in Ireland, witnessing Ireland’s historic victory over the All Blacks
Personal sporting ambition:
Qualifying for the Open as an amateur
Ben brings over 25 years of experience in insights, strategy, and planning within the sports industry.
With a diverse background working across various sports, both on the agency side at Kantar and client side for leading brands like Gilbert Rugby, Gray Nicolls Cricket, Grays Hockey, Gilbert Netball, and Taylormade Golf, Ben is skilled in both generating insights and leveraging them to set strategic direction and support insight-led business decision-making.
His passion for understanding consumer needs ensures brand relevance, engagement, and differentiation.
Outside of work, you’ll find Ben on the golf course or trying to keep up with his son on a mountain bike.
Case Studies
For examples of what clients have achieved after commissioning our insight, view our case studies
Research Store
As well as bespoke research, we also run regular research of our own design that is available for immediate download.