Sell-in vs sell-out data: two pieces of a puzzle
What’s the difference Sell-in data is the stock sold to retailers or distributors by manufacturers. They’re shoes in stock rooms, racquets on racks, and hiking trousers hanging up in shops. Sell-in can also sometimes be referred to as shipment data. Sell-out data is the stock sold by stores or by manufacturers to end consumers. It’s shoes on runners’ feet, racquets in tennis players’ hands, hiking…